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Thursday, April 17, 2014

Jun Ji Hyun, Cheon Song Yi Shade of Lipstick on Man From the Stars

I've seen YSL lipsticks in Sephora. Never really cared much for lipsticks 'cause I'm more of a lip-balm, lip-gloss kind of person. Anyway, those who watched the drama probably noticed the gorgeous lip color that Jun Ji Hyun wore throughout the series a bright shade of coral-based pink. Once the news broke that the color was YSL’s Rouge Pur Couture in No. 52 Rosy Coral, Korean fans snapped up tubes faster than Do Min Joon transporting to protect Cheon Song Yi.


By late January, the color had completely sold out in Seoul. The YSL counter at Shinsegae Gangnam reported that they had moved 2,577 units that month alone, to the tune of 103 million won (about 96 thousand dollars).

The demand for No. 52 soon spread overseas, catching the attention of media outlets worldwide. Elle Australia reported that one duty-free shopper at the Melbourne airport attempted to buy 52 tubes, while UK’s Daily Mail announced that fashion editors were scouring stores to try to find the color during the Fashion Weeks in Europe. Finally, a public relations representative at Yves Saint Laurent confirmed that the color had sold out as a result of “Man From the Stars.”

Jeon Ji Hyun Is Fresh & Bright In SHESMISS’ Summer 2014 Ads
Jeon Ji Hyun SHESMISS Spring Summer 2014

Meanwhile, because of the Jindo ship which crashed and sank on 16th April, Jun Ji-hyun, cancels all activities and schedules that she have on 17th April to express his condolences. Jun Ji Hyun originally has Fissler’s product tasting activity in Myungdong Lotte Department Store Main Store Gallery with the concept of ‘German Kitchen’.

As hard as it is to see her in public after the drama ‘You Who Came From The Stars’, it was planned that we are holding an interview to talk about culinary stories with her life in the kitchen and the culinary utensils that she likes to use, but because of the same reason, she also cancelled the activity. “The activities has been cancelled, we hope that the fans will not have any misunderstandings.”