Former SNSD MemberJessica Jung Changed Brand’s Name to BLANC & ECLARE

Japanese netizens are currently in an uproar over former Girls’ Generation (Shoujo Jidai) member Jessica Jung. Evidence has come out that Jessica and her company may have plagiarized a Japanese fashion company, also titled ‘BLANC’. However, the plagiarizing wasn’t just in the name, but the entire website layout and logo design looks similar.

The other day Jessica’s company changed the brand’s name from “BLANC” to “BLANC & ECLARE”, probably due to news of the Japanese brand with the same name.

Jessica Jung is no longer part of K-Pop group Girls' Generation, supposedly because of conflicts with her fashion design career. Jessica posted a message on September 30th to her Weibo account about leaving the group. Initially fans thought that her account might have been hacked, but the news was later confirmed by SM Entertainment.

Jessica’s ‘BLANC’ website

Original Japanese ‘BLANC’ website

Top: Japanese ‘BLANC’ logo Bottom: Jessica’s ‘BLANC’ logo

Jessica wrote, "I was excited about our upcoming fan events only to shockingly be informed by my company and 8 others that as of today, I'm no longer a member. I'm devastated - my priority and love is to serve as a member of GG, but for no justifiable reason, I am being forced out."
Apparently the plagiarizing goes so far that whole website layout has been copied and the logo looking similar. In the past couple of days, “BLANC” was changed to “BLANC & ECLARE”.

About Kpop

K-pop, or Korean Pop, K-pop is a musical genre originating in South Korea but has spread across Asia (and now the rest of the world). It is characterized by a wide variety of audiovisual elements. Although it comprises all genres of "popular music" within South Korea, the term is more often used in a narrower sense to describe a modern form of South Korean pop music covering mostly dance-pop, pop ballad, electronic, rock, hip-hop, R&B, etc. Exponents of the genre have attracted a fanatical following in recent years, though western audiences could be forgiven for not being entirely au fait with K-pop until this year.

The movement has largely been driven by the internet with every wannabe artist in the world having a platform to showcase their abilities. Though instant stardom is not guaranteed, the internet has played a major role in the spread of the Korean Wave (which describes the rise of Korean music and entertainment business) and has unearthed many new stars.

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